Academic staff

Dr. Ruth Mayo

Social psychology area coordinator

Phone:  +972-2-5883031

Office Location:  Social sciences building, 3503

Research Topics: My theoretical orientation within Psychology is Social Cognition. As social creatures, our mind is highly adaptive, sensitive to the distinct context in which we operate. One, if not the most, important distinction to be made is between a context of trust versus a context of distrust. This is my main current research focus, involving three main interconnected topics: peoples' capacity to discount, negation processes and their implications, and the effects of distrust (versus trust) on the way we think.


מאיו רות, ד"ר
Representative work:
Sellier, A. L., Rosenfeld, N., Goldenberg, J., & Mayo, R. (2017). We look like our names: The manifestation of name stereotypes in facial appearance. Journal of personality and social psychology, 112(4), 527.
Kleiman, T., Sher, N., Elster, A., & Mayo, R. (2015). Accessibility is a matter of trust: Dispositional and contextual distrust blocks accessibility effects. Cognition, 142, 333-344.
Keller, J., Mayo, R., Greifeneder, R., & Pfattheicher, S. (2015). Regulatory focus and generalized trust: the impact of prevention-focused self-regulation on trusting others. Frontiers in Psychology, 6, 254.
Shidlovski, D., Schul, Y., & Mayo, R. (2014). If I imagine it, then it happened: The Implicit Truth Value of imaginary representations. Cognition, 133(3), 517-529.
Mayo, R., Schul, Y., & Rosenthal, M. (2014, March 17). If you negate, you may forget: negated repetitious impair memory compared with affirmative repetitions.Journal of Experimental Psychology: General. No pagination specified.
Mayo, R., Alfasi, D., & Schwarz, N. (2013, November 25).Distrust and the Positive Test Heuristic: Dispositional and Situated Social Distrust Improves Performance on the Wason Rule Discovery Task. Journal of Experimental Psychology: General. Advance online publication. doi: 10.1037/a0035127
Schul, Y., Mayo, R., & Burnstein, E. (2008) The Value of distrust. Journal of Experimental Social Psychology, 44, 1293-1302
Schul, Y., Mayo, R., Burnstein, E., & Yahalom, N. (2007) How people cope with uncertainty due to chance or deception. Journal of Experimental Social Psychology, 43, 91-103
Schul, Y., Mayo, R., & Burnstein, E. (2004) Encoding under trust and distrust: The spontaneous activation of incongruent cognitions. Journal of Personality and Social Psychology, 86, 668-679
Mayo, R., Schul, Y., & Burnstein, E.(2004) "I am not guilty” versus "I am innocent”: Successful negation may depend on the schema used for its encoding. Journal of Experimental Social Psychology, 40, 433-449
Schul, Y., & Mayo, R. (1999) Two sources are better than one: The effects of ignoring one message on using a different message from the same source. Journal of Experimental Social Psychology, 35, 327-345